ANA Airlines wanted to execute an experiential event that would allow the New York art community to view all of the world renowned artworks of Johannes Vermeer in one location.
We created a series of private events to host art enthusiasts, embassy partners, corporate sponsors, and more. We managed all advertising, scheduled interviews, and drove city wide awareness for the thirty-day event series. We designed booklets that gave attendees a deeper dive into the experience, and created unique areas within the exhibit that showed the secrets behind some of the paintings. It was herald as one of the most successful events that was ever hosted by their organization.