North America
Sports & Culture
When the Nets returned to Brooklyn, it was received with mixed reactions from the local community so they wanted to a program to show their support.
In collaboration with Red Bull and Deron Williams, we refurbished parks in the local area, conducted local pick up games with the youth, created credible OOH campaigns on billboards, and even designed interactive experiential displays that were placed in select stores in the area. Over time, our investment in the community resonated strongly because the programming was considered credible. As a result, the program was awarded the best partner activation award from the Nets.
Marketing
Sponsorship Mgmt
Program Mgmt
