North America
CPG
Enlight is a zero calorie sweetener made from monk fruit, and their goal is to become the number one sweetener replacement. In order to do so, they needed help to ensure their product was considered 'name brand', premium, and mainstream.
We overhauled their logo, package design, product iterations, communication strategy and more. They are now expanding to Canada and have received international interest. We are working closely with their team to guide their growth and product strategy.
Package Design
Strategy
Marketing
